SEO or better known as Search Engine Optimisation, is the process to make your marketing and site content more visible to search engines and therefore more valuable to users. You will notice an increase of traffic when you are able to create content that satisfy your search engines. An increase of traffic equate to revenue to your business.
Thankfully there are a vast number of ways to get the word out about your business: phone book ads, flyers, radio, commercials and paid online ads. These methods to increase your visibility work wonders for businesses but they do cost money.
A cost-effective way to bring in new customers is by the way of SEO. SEO however takes time and patience which some businesses find problematic as most want fast results. Though you may spend time optimizing your website, you are not paying for each new lead like with pay-per click advertising. The saying goes, ‘great things take time’ and that is the case for SEO.