The global gardening market is expected to reach USD 102.3 billion by 2025, making it one of the most spurring industries in regards to market growth. Shatlat has created platform allowing gardening retailers to expand their retail and distribution horizons. Shatlat has commissioned Pario Studio to create a logo that will present a fresh, clean and modern image, utilising creativity to correlate with contemporary trends in design.
Shatlat’s logo presents a fresh, clean and modern image, utilising creativity to correlate with contemporary trends in design. The design idea details the letter “Sheen” with his three diacritics and tails. The “Sheen” found in the word Shatlat and perceived on the leafs on a plant. Shading is applied on the tips to connote the dots. There is an application of a simple, but longevity font. The Arabic has been made to fit the Latin logo. It is made bold and italic to show a serious company, the leaning demonstrating progress. The colour of growth, nature, and money. A calming colour also that’s very pleasing to the senses. Dark forest green is associated with terms like conservation, masculinity and wealth. It is also the colour associated with good luck, generosity and fertility. It is the traditional colour of peace, harmony, comfortable nurturing, support and well paced energy.