Who: The global gardening market is expected to reach USD 102.3 billion by 2025, making it one of the most spurring industries in regards to market growth. Shatlat has created a platform allowing gardening retailers to expand their retail and distribution horizons.
What we did: We created a logo which presents a fresh, clean and modern image, merging creativity with contemporary trends in design. The design idea details the letter “Sheen” with its three diacritics and tails. The “Sheen” found in the word Shatlat is represented on the leaves of a plant, while the shading applied on the tips is designed to depict the dots, with an application of a simple longevity font. The Arabic has been made to fit the Latin logo, and is made bold and italic to reflect a serious company, while the leaning demonstrates progress. The dark forest green is associated with terms like conservation, masculinity and wealth while simultaneously representing growth, nature, and prosperity.
Tools: Adobe Photoshop, InDesign and Illustrator.